From the Blog
Tips and Best Practices for Your Business, Campaign or Non-Profit
One of the biggest concerns for local campaigns is how to get their message out to voters. With limited resources, it can be deadly to pursue the wrong tactics. From volunteer activities to paid media, there are many options available with WIDE ranges in costs and effectiveness. The main voter communication tactics we see used[…]
Wisconsin Progress has a candidate training session coming up on Saturday, July 25. This one is for anyone who has thought about becoming a candidate but needs more information. Their description and link below: Have you ever thought about running for office? Did you ever wonder if you were ready, or if you could do[…]
It has always puzzled me why more women don’t run for office. While our country is majority female, women are seriously underrepresented in politics. According to the Center for American Women and Politics at Rutgers University, women hold only 24.8% of statewide offices in our country and make up 24.2% of state legislators. From my[…]
Direct mail is still a powerful tool for fundraising. Even though a high percentage of giving is done online, mail still has qualities that set it apart. Receiving a physical message is more personal, shows an invested effort, and can capture the attention of your donors for longer than an email or social media appeal. Even Barack[…]
Candidates, Take Advantage of the Power of Video Online video has become a very powerful tool for personal voter communication. Social media channels and YouTube provide an opportunity for vastly different and personal messages – they aren’t just for re-posting your TV ads. Being able to quickly post small updates from the campaign trail, more polished[…]
I am excited to announce that I am presenting at a Democratic political candidate and staff training event in Green Bay on June 26th and 27th! From the Brown County Democratic Party’s event description: “The purpose of this event is to train people to run for local office and to offer support to anyone considering a run[…]
I’m heading to the Democratic Party of Wisconsin state convention in Milwaukee on Friday, June 5th and Saturday, June 6th. If you’re attending, let’s chat about 2016 elections. I’m available all day on either day to meet up for coffee or a beer. Give me a call: 920-530-8196, or send me an email here. If you’re[…]
Political Candidate Training: Direct Mail & Leaflets, Summer 2015 from Sanford Advocacy Marketing Candidate and Staff Training Excerpt: Direct Mail & Printed Materials In this excerpt from a campaign staff and candidate training we answer many questions about direct mail and printed materials including: How do campaigns get their direct mail program off the ground?[…]
One day after receiving mail from Jeff Smith in the DPW Chair Race, even more has arrived. Today brought two more pieces of direct mail from Jason Rae and Martha Laning. Martha Laning Mailer Here we have a two-color half-letter size postcard from Martha Laning’s campaign. It looks to be on a lightweight (maybe 80lb[…]
We’ve been getting a LOT of mail here at Sanford Advocacy Marketing HQ from candidates for Wisconsin Democratic Party Chair from almost all of the candidates. Among them are a few pieces from Jason Rae, a couple from Martha Laning, and one from Joe Wineke so far. Most of them have been the typical “extra long[…]
Where to find Information on the 2015 Wisconsin State Democratic Convention in Milwaukee I’m seeing a lot of searches coming in looking for convention information, so this page should help you find the resources you’re looking for! I’m excited about heading to the Wisconsin State Convention myself and needed to look up a lot of this[…]
Create Better Political Direct Mail from Sanford Advocacy Marketing More Ideas to Create Better Candidate Mail Our latest SlideShare presentation dives into the design of political direct mail once more with a focus on reaching all types of viewers. Creating your design around how the “throw away,” “skimmer” and “in-depth reader” audience types will[…]
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