From the Blog
Thoughts on Policy, Marketing, And Technology
I’m proud to support my good friend and former business partner Elliott McFadden for US Congress in Texas’ 21st District. It has been my privilege to work with Elliott on hundreds of campaigns and projects over the 16+ years we’ve known each other. We first met in 2001 shortly after I moved to Austin. Some[…]
Employer-Based Insurance Limits Entrepreneurship A sane alternative to the shotgun marriage of employer-based insurance. Our continued dependence on employers for vital services such as health insurance limit individual initiative and hold our economy back. Far from being “fringe” benefits, almost everyone will have a need for the protection that basic insurance coverage provides at one time[…]
Northeast Wisconsin’s Political Scene Gets a Lot More Interesting Six years ago, I moved to Green Bay after a 9 year career in politics in the capital of Texas. Compared to Austin, the political environment here was, let’s say, a little dead. I worked on city council, judicial, bond and county-level races in Texas, and[…]
One of the biggest concerns for local campaigns is how to get their message out to voters. With limited resources, it can be deadly to pursue the wrong tactics. From volunteer activities to paid media, there are many options available with WIDE ranges in costs and effectiveness. The main voter communication tactics we see used[…]
It has always puzzled me why more women don’t run for office. While our country is majority female, women are seriously underrepresented in politics. According to the Center for American Women and Politics at Rutgers University, women hold only 24.8% of statewide offices in our country and make up 24.2% of state legislators. From my[…]
Direct mail is still a powerful tool for fundraising. Even though a high percentage of giving is done online, mail still has qualities that set it apart. Receiving a physical message is more personal, shows an invested effort, and can capture the attention of your donors for longer than an email or social media appeal. Even Barack[…]
Candidates, Take Advantage of the Power of Video Online video has become a very powerful tool for personal voter communication. Social media channels and YouTube provide an opportunity for vastly different and personal messages – they aren’t just for re-posting your TV ads. Being able to quickly post small updates from the campaign trail, more polished[…]
Political Candidate Training: Direct Mail & Leaflets, Summer 2015 from Sanford Advocacy Marketing Candidate and Staff Training Excerpt: Direct Mail & Printed Materials In this excerpt from a campaign staff and candidate training we answer many questions about direct mail and printed materials including: How do campaigns get their direct mail program off the ground?[…]
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